The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. While the wordmark may be printed on top of an image, no elements such as typography, other logos or graphic elements should intrude into the safe area. Pictorial marks are the opposite of wordmarks. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft.
Many fashion designers use handwriting wordmarks. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. They’re often stylized signatures representing brands that revolve around their founder.
Handwriting-inspired logos feel personal.
#Logo wordmark generator
These casual scripts are less polished and more irregular. Wordmark online logo generator creates a wordmark logo for free. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Examples of logos can be useful for clients during a brand identity project.
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